Advising entrepreneurs, startups and senior executives at B2C organizations
Starting from the initial stage of developing the idea and product, through building the brand and marketing strategy pre-launch, to identifying challenges and expansion possibilities post-launch.
– Managerial and professional consulting to entrepreneurs and investors
– Consulting through strategic branding processes and through building brand and marketing strategies.
– Consulting on creating and spreading trends
– Focused workshops for identifying and building brand values that will serve as the company's compass for building the company's strategy and decision making
– Creativity workshops and brainstorming
– Focused consulting on storytelling, building the brand story and public speaking
Some sample recommendations (from LinkedIn):
"I have worked with Liraz for a couple of years now and half a dozen startups.
Liraz completely transformed my perception of branding – from being a packaging profession to realizing that branding is a profound statement of who you are as an organization, what values you adhere to and how your branding affects even the way you write code. mainly – that true branding is aimed inwards, the external effect being merely an effective projection.
Working with Liraz is a treat.
Her ability to maintain a balance between the abstract and the very grounded, to learn in depth the essence of a product and organization yet keep a positive professional distance to avoid the dogmas are phenomenal.
When I founded Dragonera, it was clear to me that I want Liraz to be involved from inception.
I think the biggest complement is that today, only 2 months after our launch, you can hear team members saying to each other – "you can't do that, its not our brand" in such an organic manner"
Ido Sadeh Man,
CEO & Founder, Dragonera
"As founder and CEO, I worked with Liraz on marketing strategy, marketing, and branding for my company and products, and her contribution was extremely important and valuable – absolutely one of the top marketing experts I ever worked with.
She brings to the table a unique way of thinking creatively about brands, trends, and products, which was really eye opening, insightful, and most importantly for me – practical and applicable. On the personal level, it's always a pleasure to work with Liraz, and have the option to consult with her, even on the most difficult problems – always a ton of fresh ideas, and new angles to view things, which would help the team deliver new ideas and solutions"
CEO & Founder, Workgroups
"Dr. Liraz Lasry has advised me as part of her role as special Branding and Marketing Expert at Singulariteam VC.
Liraz has worked with us closely since the first days of invest. com. Starting with leading the strategic marketing and branding process, defining and focusing the strategy, target market and positioning, through advising us and helping us lead the creative branding process with a branding agency, all the way to being involved in, and affecting, the product itself through consumer behavior and motivation insights.
Liraz had also creatively custom built for us, and implemented , a unique process for implementing the brand values and strategy throughout the company, creating a high level of engagement and involvement amongst the members of the senior executive team, enabling and empowering them to spread it forward to their teams, thus transferring and executing our brand values and strategy to the users through every touch point with the customer."
CEO & Founder, Invest.com